In a bid to make its ratings data directly comparable to traditional sports, the, viewership figures in average-minute-audience (AMA) form for the first time. Our writers discuss the state of the league in 2020. Enter the email address you used for registration. Please enter your username or email address to reset your password. Max is a University of North Carolina at Chapel Hill graduate with a degree in business and sports journalism.
-owned OWL started working with Nielsen in April of last year so it could start to get AMA data, in order to share that with prospects, sponsors, and agencies, and this marks the first time Nielsen has released such year-over-year figures for an esports property. I think the interesting thing will be average viewership after the initial hype surge. Felt nice to watch and not play for a change. The OWL has been sharing this data with its partners and using it to pitch sponsors all season, but it is just sharing it with the public for the first time.
Channel, stream, language and growth statistics for Overwatch on Twitch. OWL Head of Global Partnerships Josh Cella noted that having direct comparisons to other sports has been a major goal of his, “because we believed we would see an immediate impact with younger demographics and our partners needed to feel confident in that data.”. Max began covering viewership and streaming platforms for TEO after reporting on the development of Fortnite esports in the summer of 2018, and his experience in gaming also includes expertise in titles like World of Warcraft and Overwatch. 6 months ago. Additionally, matches are streamed in China on Zhanqi.tv, NetEase CC, Bilibili, and Huya, and Blizzard also has a deal to broadcast matches on Disney-owned platforms including ESPN, ABC, and Disney XD. New comments cannot be posted and votes cannot be cast, More posts from the Competitiveoverwatch community, Continue browsing in r/Competitiveoverwatch. If it manages to stay above 150k in a couple of weeks then things are looking really good imo. Statistics of matches, teams, languages and platforms. He also noted that the data underscores the OWL’s markedly young fanbase, citing Nielsen as saying that OWL is the only property it scores that is up in the 18-34 demo this year. Peak viewers is such a wishy washy number. Because everyone is trying to find the largest number to make the best story, that creates a couple [of] problems: it’s hard to compare so people make incorrect comparisons, which while it sounds good as a headline, it will hurt the industry in the long term.”. Hours watched is what the advertisers and sponsors care about. The matches were two of just three contests to go to a fifth, and decisive, map. League channel, combined with alternative-language channels, averaged 131K concurrent viewers in week four, adding up to 3.7M hours watched across the weekend.
The data, which compares digital streams last year versus digital streams plus linear broadcasts this year, shows that the OWL averaged 313K viewers globally and 95K in the U.S. during the recently concluded regular season, up 18% and 34% annually. A place for in-depth discussions of Competitive Overwatch™ (the team-based shooter from Blizzard Entertainment). Overall viewership on the first two days for week four was down significantly compared to previous weeks in the season due in large part to a lightened schedule for action on Friday. After a year over year 30% growth the expectation was for viewership to at worst be better than last year's stage 2. Detailed viewers statistics of RLCS Season 4 World Championship, United States, Rocket League. The Overwatch League continued its trend of year-over-year viewership growth on Twitch through the middle weeks of this year’s five-week long first stage.. The matches were two of just three contests to go to a fifth, and decisive, map.
Activision Blizzard Esports Lead of Strategy & Analytics Kasra Jafroodi told THE DAILY yesterday this marks an important step for esports as the industry starts to look more toward the long-term implications of needing to be more transparent and fair with the metrics it reports in order to have the trust of prospective and current partners plus the general public. Fans can watch action on OWL’s official website, Battle.net, and MLG. Because everyone is trying to find the largest number to make the best story, that creates a couple [of] problems: it’s hard to compare so people make incorrect comparisons, which while it sounds good as a headline, it will hurt the industry in the long term.”, .
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