According to AARP Travels 2019 Boomer Travel Trends, boomers were planning on taking a total of 4-5 leisure trips this year, on which they planned to spend over $6,600 (about 20% to 50% more than their Gen X or millennial counterparts). Simply put, baby boomers are tech-proficient, but not tech-dependent. In this sense, baby boomers represent an incredible opportunity for upselling and personalized offers or add-ons. Baby Boomers have a Budget for Travel. Baby Boomers have a Budget for Travel. 5. 7.
That is, if you know how to earn their loyalty. Baby Boomers have a Budget for Travel Primarily ‘empty-nesters’ it should come as no surprise that baby boomers have the time, budget, and desire to travel. Primarily ’empty-nesters’ it should come as no surprise that baby boomers have the time, budget, and desire to travel. Although boomers are notably tech-savvy, they are far more likely to use vacations as an opportunity to disconnect from technology, while reconnecting with family, loved ones, and local culture. The poll also describes certain travel habits of baby boomers. Baby boomers belong to a sophisticated generation and prefer extremely memorable vacations. Even further, baby boomers, although open to new technology, tend to prefer in-person communication, and are less receptive to certain technology trends (such as AI-powered robots) than their millennial counterparts. If you are a member of Puzzle Partner you may be interested in learning how to optimize your content on our network. 2. Media Exposes Shocking Hotel Fails and Growing Guest Distrust - By Alan E. Young →, SalesAndCatering.com, Serving over 10000 Users in the Hospitality Industry, Chooses Puzzle Partner As Agency of Record →, Thermal Imaging and Its Potential Effect on The Travel and Hospitality Sector - By Alan E. Young →, The Challenges Faced by CFOs: How to Clearly Communicate When the Future Is Not Clear - By Anja Luthje →, How Technology Has Fed Our 'Last Minute' Culture - By Sara Padrosa, Country Manager - Spain, SiteMinder →, Now, More Than Ever, Get Your Reservations Team On A QUEST For More Transient Bookings - By Doug Kennedy →, The Realities of a Future Business Trip: A Buyer Discussion →, U.S. Economic Insights: A 'Boys of Summer' Economy?
4. Baby Boomers and Bucket Lists You may be surprised to learn that boomers #1 reason for traveling is to check destinations off their bucket list, preferably while spending times with loved ones or rejuvenating. Moreover, surveys have shown that seeing the world is a major bucket list priority for most baby boomers. Baby boomers comprise nearly 20 percent of the U.S. population which is equal to 76.1 million Americans. Baby Boomers … By delivering influential content, marketing services, and public relations rooted in the skills of our team and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. Anyone who has watched Dirty Dancing remembers the iconic line, Nobody puts Baby in the corner.. With that said, we’ve pulled together some of the major travel trends and habits of baby boomers, to better inform hoteliers of exactly what boomers expect from a hotel. According to studies, 62.7 percent of those who said they’d be very excited to utilize the services of a robot in a hotel were millennials, while 69.6 percent of those who said they were not excited about using such a robot were in the Gen X or baby boomer category. These trips were projected to be split relatively evenly between domestic and international travel.
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